SHIRLEY JANE
SHIRLEY JANE
CREATIVE DIRECTION
BRAND IDENTITY
BRAND NAMING + POSITIONING
GO-TO-MARKET STRATEGY
GROWTH STRATEGY
SHIRLEY JANE
Founded and created the brand behind Shirley Jane Hair Care. A labor of love, Shirley Jane is turning tireless curly hair routines into a ritual you’ll look forward to.
I’ve developed our creative direction, branding, storytelling, and go-to-market launch strategy. In less than a year, we’ve been adopted across celebrity hair care routines and have won a Beauty Editor’s Choice award from InStyle Magazine.
Site: shirley-jane.com