Founded and created the brand behind Shirley Jane Hair Care. A labor of love, Shirley Jane is turning tireless curly hair routines into a ritual you’ll look forward to.

I’ve developed our creative direction, branding, storytelling, and go-to-market launch strategy. In less than a year, we’ve been adopted across celebrity hair care routines and have won a Beauty Editor’s Choice award from InStyle Magazine.

Site: shirley-jane.com